Prism (OYO) to Acquire Netherlands-Based Fletcher Hotels

Strengthening Its European Hospitality Presence

Prism, formerly known as OYO, is expanding its international hospitality business as its investment arm, Sunday PropTech, agrees to acquire 100% of Netherlands-based Fletcher Hotels. The deal involves Dutch private equity firm Egeria and Fletcher Hotels’ management, while the acquisition value remains undisclosed.

Fletcher Hotels Operates 170 Properties

Founded in 1997, Fletcher Hotels operates approximately 170 hotels across the Netherlands, Belgium and Germany. Its portfolio includes 130 Fletcher-branded hotels and 40 partner properties, with around 5,800 employees.

Expanding Prism’s Global Footprint

The acquisition will strengthen Prism’s European presence alongside its hospitality brands, including OYO, Motel 6, Studio 6 and Belvilla. It follows other European expansion initiatives, including an investment in Amsterdam-based Sircle Collection and the addition of 40 properties to its UK portfolio.

A Strategic Move in Global Hospitality

The proposed acquisition highlights Prism’s continued focus on international expansion and strengthening its position in the global hospitality market. The deal value has not been disclosed.