Start a SIP
From ₹500 a month. Pick a date, set the mandate once, done.
Mutual fund distribution
Mutual funds, with a real person on the other end.
Equity, debt, hybrid, index and tax-saving schemes across 40+ AMCs. Start a SIP, invest a lumpsum, or move your existing folios to us and keep one point of contact for everything.
40+ AMCsSIP start from ₹500Mon–Sat9:00–18:30
SIP Calculator
Explore your future wealth
See what a monthly SIP could grow into over 5, 10 or 20 years. Move three sliders and the number updates as you go.
✓
10,000 / Month
Could become 1 Cr in 20 years
Invest a lumpsum
One-time investment across equity, debt or hybrid schemes.
Move your folios to us
Transfer existing mutual fund holdings to our ARN. No exit load, no redemption.
Fund houses we distribute
Every AMC below is available through us — the large ones you already know, and the smaller houses running a few genuinely good schemes
6 fund houses
Aditya Birla Sun Life
AAUMAAUM ₹4.10 L Cr|118 schemes
Axis
AAUMAAUM ₹3.30 L Cr|88 schemes
HD
HDFC
AAUMAAUM ₹8.30 L Cr|106 schemes
IP
ICICI Prudential
AAUMAAUM ₹10.10 L Cr|128 schemes
KM
Kotak Mahindra
AAUMAAUM ₹5.20 L Cr|96 schemes
NI
Nippon India
AAUMAAUM ₹6.40 L Cr|112 schemes
Placeholder data. Average AUM and scheme counts shown above are illustrative and are to be replaced with AMFI-published figures before launch. Scheme counts refer to distinct schemes across plans and options. Inclusion of a fund house does not constitute a recommendation of that fund house or any of its schemes.
Browse by category
Twelve categories, plainly explained. Each one opens its own page — what it invests in, who it suits, how it is taxed, and how to start.
Equity
Large Cap
Invests mainly in India's 100 largest listed companies. The steadiest corner of equity, and usually where a first-time equity investor starts.
Equity
Mid Cap
Companies ranked 101st to 250th by market capitalisation. More room to grow than large caps, and noticeably sharper swings along the way.
Equity
Small Cap
Companies ranked 251st onwards. The highest potential and the highest volatility of the three — suited only to long holding periods
Equity
Flexi Cap
No fixed market-cap limits. The fund manager moves between large, mid and small caps as opportunities change, so you hold one fund instead of three.
Equity
ELSS
Equity funds that qualify for deduction under Section 80C of the old tax regime, with a three-year lock-in on every instalment.
Passive
Index Funds
Track an index such as the Nifty 50 instead of picking stocks. No fund manager calls to bet on, and a much lower expense ratio
Debt
Liquid & Overnight
Very short-maturity debt for money you need back in days or weeks. Built for stability and quick access, not for growth.
Debt
Corporate Bond
At least 80% in the highest-rated corporate bonds. A middle path between a savings account and equity, for horizons of two years or more.
Hybrid
Balanced Advantage
Shifts between equity and debt as valuations move, so the equity share rises when markets are cheap and falls when they are expensive.
Hybrid
Aggressive Hybrid
Holds 65–80% in equity and the rest in debt. Mostly an equity fund, with a fixed cushion that softens the falls.
Equity
International
Exposure to companies listed outside India. A way to diversify beyond the domestic market, with currency movement affecting returns.
Commodity
Gold & Silver ETF
Holds physical gold or silver and trades on the exchange, held in your demat account. No storage, no purity or making charges.
Run the numbers
Calculators are the single highest-traffic asset on any Indian mutual fund site.Build them properly and they earn links.
₹500
15 years
12%
Estimated value at maturity
₹2,52,288
You invest
₹90,000
Estimated gain
₹1,62,288
This is an illustration based on an assumed constant rate of return. Actual mutual fund returns vary and are not guaranteed. The calculation does not account for expense ratio, exit load or taxation.
How investing with us works
Four steps, and you can stop at any of them and call us instead.
1
Complete KYC
One time, fully online through a KRA. Already KYC-compliant? We verify your status and skip straight ahead.
2
Tell us your horizon
Amount, time frame and how much fluctuation you are comfortable with. We map that to scheme categories.
3
Choose your schemes
Shortlist from a category or ask us to walk you through the options and the riskometer on each.
4
Invest and track
Execution through BSE StAR MF. Units land in your folio, and you get consolidated statements from us.
Why investors stay with us?
Clear communication, honest guidance and no unnecessary pressure. We stay focused on what matters to you, helping you make informed decisions and build with confidence over time.
One desk, every asset class
Mutual funds, unlisted and pre-IPO shares, IPO applications, NCDs and PMS — handled by the same team that already knows your portfolio.
Someone picks up the phone
A named person you can call or walk in to see, not a ticket queue. Monday to Saturday, 9:00 to 18:30.
Paperwork we handle for you
Nominee updates, KYC changes, folio consolidation, capital gains statements and transmission — the admin most platforms leave to you.
Frequently Asked Questions
Partners usually ask
What is the We Grow Wealth Partner Program?
It's a zero-investment program that lets you refer clients to buy or sell unlisted and pre-IPO shares through our platform, and earn commission on every closed deal.
Is there any fee to become a partner?
No. Signing up, verification and access to the partner dashboard are completely free — there's no upfront cost at any stage.
How and when do I get paid?
Commission is calculated on completed deals and paid out fortnightly directly to your registered bank account.
Do I need prior experience in financial services?
No prior experience is required. Our research reports and RM support are designed to help you guide clients confidently from day one.
Who can join the program?
Anyone with a network of potential investors — financial advisors, brokers, or individuals looking to build a second income stream — can apply.
Not sure which category fits your time frame?
Leave your number. We will call back within one working day and walk you through the options — no obligation to invest.
Our Role
SMG Financial Services
AMFI registered Mutual Fund Distributor
ARN 338796 · EUIN EXXXXXXX
Valid till: DD MMM YYYY
Mutual fund distribution on this website is carried out by SMG Financial Services, a partnership firm associated with We Grow Wealth Pvt. Ltd. You can verify ARN-338796 on the AMFI ARN locator at amfiindia.com.
Office: Majestic Signia Tower, Office No. 3, 8th Floor, A-27A, Sector 62, Noida, Uttar Pradesh.
Disclosures
- We are a distributor of mutual funds, not a SEBI-registered Investment Adviser. We do not provide investment advice or financial planning services for a fee.
- We distribute Regular plans and are remunerated by trail commission paid by the AMC out of the scheme's expense ratio. Commission rates are disclosed before investment.
- We do not offer any rebate, pass back of commission, gift or inducement to invest.
- Scheme information is sourced from AMFI and the respective AMCs and is provided for information only.
- Investors are requested to deal only with AMFI registered distributors. AMFI Code of Conduct available on request and at amfiindia.com.
Grievance redressal
- Level 1 : Our support desk: info@wegrowwealth.in, +91 XXXXX XXXXX (Mon–Sat, 9:00–18:30
- Level 2 : Investor Relations Officer of the concerned AMC
- Level 3 : SEBI SCORES portal, scores.sebi.gov.in
- Level 4 : SMART ODR portal for online dispute resolution
Offer documents
Scheme Information Document, Statement of Additional Information and Key Information Memorandum for every scheme are available on the respective AMC's website. Read them before investing.
Mutual Fund investments are subject to market risks, read all scheme related documents carefully.
Mutual fund distribution services referred to on this website are provided by SMG Financial Services, a partnership firm holding AMFI Registration Number ARN-338796 and associated with We Grow Wealth Pvt. Ltd. We Grow Wealth Pvt. Ltd. is not itself an AMFI-registered mutual fund distributor. All mutual fund applications, folios and commission arrangements are processed under ARN-338796. Investors may verify this registration on the ARN locator at amfiindia.com.