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NSE IPO Buzz: Celebrities Rush to Buy Unlisted Shares

August 13, 2026

The National Stock Exchange (NSE) has become one of the most discussed opportunities in India’s unlisted shares market, with growing investor interest ahead of its expected IPO. Reports suggest that several well-known celebrities from Bollywood and cricket have acquired NSE unlisted shares, adding fresh momentum to the pre-IPO market.

While celebrity participation has attracted headlines, the bigger investment story lies in NSE’s dominant market position, profitability, and potential IPO valuation.

Celebrity Interest in NSE Unlisted Shares

According to market reports, notable investors are believed to include Sachin Tendulkar, Sunil Gavaskar, Aamir Khan, Anil Kapoor, Sara Ali Khan, and Gauri Khan.

Investors purchasing unlisted NSE shares before the IPO would typically be subject to the applicable post-listing lock-in period, making this a longer-term investment rather than a short-term trading opportunity.

Why NSE Shares Are in Demand

The primary reason for the strong demand is NSE’s leadership position in India’s capital markets.

As of June 2026:

  • 93.1% market share in equity cash trading

  • 69.4% market share in equity options trading

This dominant position gives NSE a significant competitive advantage and strong earnings potential.

Unlisted Market Valuation

NSE shares have been actively traded in the unlisted market in the range of ₹1,950–₹2,050 per share, reflecting strong investor expectations ahead of the IPO.

Several early institutional investors have reportedly accumulated substantial gains as the company moves closer to a public listing.

The Key Risk Investors Should Watch

Despite the strong investment narrative, one major risk remains: NSE’s dependence on derivatives trading revenue.

A significant portion of the exchange’s transaction income comes from the Futures & Options (F&O) segment.

SEBI has been introducing regulatory measures aimed at improving market stability and reducing excessive retail speculation in derivatives. Any meaningful decline in F&O trading volumes could affect NSE’s transaction revenue growth.

IPO Perspective

For long-term investors, the critical factors will be:

  • Final IPO valuation

  • Earnings sustainability

  • Regulatory environment

  • Growth in cash and derivatives markets

  • Expansion of new exchange businesses

Celebrity participation may increase market attention, but institutional investors are likely to focus primarily on valuation, profitability, and long-term cash generation.

Related Internal Resources

Explore more market insights on We Grow Wealth:

  • NSE IPO News

  • Unlisted Shares Market Updates

  • Pre-IPO Investment Opportunities

  • Latest SEBI and Capital Market News

  • IPO Analysis and Market Insights

Conclusion

NSE remains one of the strongest names in India’s unlisted market, supported by its dominant market share and robust earnings profile. However, investors should carefully evaluate IPO pricing and regulatory developments, particularly in the derivatives segment, before making investment decisions.

Disclaimer: This article is for informational and educational purposes only and should not be considered investment advice. Investors should conduct their own due diligence before investing in unlisted shares or IPOs.

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