OYO, the global hospitality tech giant, has announced a significant expansion of its premium brand SUNDAY with the conversion of six Mercure hotels in the United Kingdom. This strategic move marks a major step in OYO’s efforts to strengthen its footprint in the upscale hospitality segment across Europe.

The six newly acquired properties will join The Lansbury Heritage Hotel in London’s Canary Wharf, which became the flagship hotel under the SUNDAY brand. With this expansion, OYO is setting a strong foundation for building a robust premium hotel chain that blends style, service, and smart technology.

The SUNDAY brand is OYO’s curated offering for the mid-to-premium hotel category, designed for modern travellers who seek comfort, personality, and localized experiences. Each hotel under the brand promises elevated hospitality through upgraded amenities, refined interiors, and a focus on customer satisfaction.

Through this conversion, OYO plans to upgrade existing Mercure properties in line with SUNDAY’s standards — offering better design, improved in-room technology, and elevated customer service. These hotels will retain their prime locations while operating under a fresh identity that emphasizes boutique charm and consistency.

Speaking on the expansion, OYO reaffirmed its commitment to transforming underutilized hotel assets into high-performing premium properties using its tech-enabled platform and data-driven operations.

This development also signals OYO's renewed focus on international markets and brand-led growth as the company gears up for future expansion, especially in key tourism hubs across Europe.

With the conversion of these six Mercure hotels, OYO is not only strengthening its SUNDAY brand but also reinforcing its ambition to become a dominant force in global hospitality — offering reliable, high-quality accommodations across price points and regions.