InCred, a diversified financial services group, has unveiled its latest brand campaign, ‘Ask InCred’, featuring Indian cricketer Shreyas Iyer as the brand ambassador. The campaign aims to position InCred as a trusted, knowledge-driven financial enabler by providing expert-driven content through videos and podcasts. ​

The 'Ask InCred' initiative focuses on educating consumers on various financial topics, including credit education, financial planning, investment products, market trends, and economic insights. Additionally, the platform seeks to demystify careers in finance, particularly for the youth, by featuring insights from experts across financial domains. ​

Bhupinder Singh, Founder & Group CEO of InCred, emphasized the company's commitment to empowering customers through financial knowledge. He stated, “Today’s consumers don’t just choose financial products — they align with the values and credibility of the brand behind them. With this campaign, we’re focused on earning that trust every day. And who better to represent us than Shreyas — a symbol of confidence, consistency, and connect — both on and off the field.” ​

Radhika Zingade, Group Head – Marketing at InCred, highlighted the growing importance of educational videos for financial literacy among India's young population. She noted, “In India, where over 500 million people actively consume video content, educational videos have emerged as a preferred medium for financial literacy — especially among first-time borrowers, investors and young earners. ‘Ask InCred’ is just the beginning of our efforts in this direction.” ​

The launch film featuring Shreyas Iyer has been conceptualised by Irani Movietone and will be amplified across digital and social platforms in the coming weeks.